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By Clementine Nyirangaruye
Global appeal of Afro-centric music in the spotlight as nominations and voting go live, 21 August 2023.
Global music powerhouse and Afro-music tastemaker Trace has revealed the nominees for the first ever Trace Awards in Africa, a live event & global TV spectacular that celebrates the creativity, talent and influence of African and Afro-inspired music and artists.
And in a fitting tribute to the host country for the inaugural Trace Awards, Rwandan artists come to the fore in Best Rwandan Artist, highlighting the talent of Rwandan musicians Bruce Melodie, Kenny Sol, Ariel Wayz, Bwiza and Chriss Eazy. Also representing the east of the continent, Tanzania’s Diamond Platnumz notches up several nominations, including Best Male and Best Music Video, while Azawi, Lexivone and the Uganda Ghetto Kids carry the torch for Uganda.
Taking place live on 21 October 2023 at the BK Arena, Kigali, Rwanda, and the Trace Awards & Festival is presented by Visit Rwanda and Martell.
Rwandan creativity and excellence are also represented by the involvement of BK Arena, RwandAir and RBA as partners to the glamorous event.
Comments Olivier Laouchez, Chairman & Co-Founder, Trace, “African and African diaspora artists are extraordinarily creative and dynamic. They represent a massive cultural force and deserve more global recognition and celebration. The Trace Awards’ nominations salute achievement and excellence from more than 150 performers, producers, DJs, writers, composers, directors, established artists and rising stars, and their management and labels. We congratulate all the nominees, most of whom will attend and perform in Kigali on 21 October. It will be an unmissable experience for lovers of African and Afro-inspired music.”
From North to South, from East to West, the entire African continent will be represented by its best artists at the Trace Awards, showcasing the excellence and diversity of Afrocentric music in genres such Afrobeat, Dancehall, Hip Hop, Afro-pop, Mbalax, Amapiano, Zouk, Kizomba, Genge, Coupé Décalé, Bongo Flava, Soukous, Gospel, Rap, Rai, Kompa, R&B, and Rumba.
Competing in 22 award categories are platinum-selling artists from more than thirty countries in Africa, South America, the Caribbean, the Indian Ocean and Europe including Algeria, Angola, Brazil, Cameroon, Cape Verde, Comoros, DRC, France, French Guiana, Gabon, Ghana, Guadeloupe, Haiti, Ivory Coast, Jamaica, Kenya, Madagascar, Martinique, Mayotte, Mauritius, Morocco, Mozambique, Nigeria, Reunion, Rwanda, Senegal, South Africa, Swaziland, Tanzania, Tunisia, the UK and Uganda. The winners will take home one or more Trace Awards Trophies unique pieces of art designed by acclaimed Congolese sculptor and designer, Dora Prevost.
Leading the nominations are West African artists, particularly Nigerian artists, who underscore the global popularity of Nigerian Afrobeat with over 40 nominations in total, including multiple nominations for Burna Boy, Ayra Starr, Davido, WizKid, Tiwa Savage, Yemi Alade, Fireboy DML and Rema.
The contribution of female artists is recognised in multiple categories including Best Female Artist, where Cape Verde’s Soraia Ramos is competing against Josey from the Ivory Coast, Senegal’s Viviane Chidid, Kenya’s Nadia Mukami and the double threat of Tiwa Savage and Arya Starr (Nigeria).
South African artists make their mark in the nominations as well, with Hip Hop artist K.O scoring an impressive three nominations including Best Male, Song of the Year and Best Collaboration. Also honoured are Musa Keys (Best Live, Best Collaboration), and Blxckie (Best Music Video), while Pabi Cooper squares up against a strong field in the Best Newcomer award category. Just over the border in Swaziland, Uncle Waffles scores a well-deserved nomination in the Best DJ category.
Francophone music and artists also take their fair share of the accolades with 10 nominations including two nods for Didi B from Ivory Coast as Best Male and Best Artist – Francophone while Libianca from Cameroon earned two nominations, for Best Newcomer and Song of the Year, respectively. DRC’s Fally Ipupa also scored twonominations: one for the Best Live (Global) and one for the Best Artist Africa Francophone categories.
Up-and-coming artists make their mark in the nominations, too, in the hotly contested Best Newcomer Award, sponsored by Belaire, which sees popular Cameroonian artists – Libianca and Krys M – squaring up against Cote d’Ivoire’s Roselyne Layo, Azawi from Uganda, Pabi Cooper from South Africa and Nigeria’s Nissi and Odumodublvck.
Targeted at lovers of African and Afro-inspired music and culture, the Trace Awards will broadcast live on 21 October 2023 on Trace TV, radio and digital channels and on global streaming platforms, national terrestrial TV and satellite channels. The viewership and social interaction is expected to exceed 500 million fans in 190 countries.
Voting goes live Monday 21 August 2023 at 18H00 CAT at https://trace.plus/awards
