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Social impact and industry leaders have called on Global Conglomerates, African Businesses, Philanthropies and Foundations meeting in Davos to support the advancement of social progress for African women and Girls. Leaders who attended the two events organised by Brands on a Mission (BoaM), Children’s Investment Finance Foundation (CIFF) and Tiko – a non-profit leveraging technology to transform sexual and reproductive health – emphasised the social and economic advantages that can be won through investment in African women and girls. 23 January 2025, Davos, Switzerland in the World Economic Forum.
BoaM Founder and Chief Mission Officer Professor Myriam Sidibe said, “as a woman and a lifelong advocate for sustainable business practices, I have witnessed the transformative power of investing in Africa’s greatest resource: its girls. They are not only the future of our continent but also the untapped potential that can drive unprecedented economic and social change.”
Investment in women and girls, who make up 50 percent of Africa’s population – makes good business sense with African women and girls driving up to 70 percent of consumer spend and acting as key decision-makers for four out of five products purchased in their households. Protecting the interests of women and girls also protects the interests of economic growth on the African continent.
According to the World Health Organisation, poor access to Sexual and Reproductive Health and Rights services and products is to blame for approximately 73 million induced abortions that take place in Africa while over one million sexually transmitted infections (STIs) are acquired every day. Almost one in three women, across their lifetime have been subjected to physical or sexual violence by an intimate partner, or sexual violence by a non-partner and almost half of all abortions are unsafe.
Professor Sidibe said, “in a rapidly evolving global landscape, businesses are increasingly challenged to find meaningful ways to align profit with purpose. Investing in African girls offers a unique opportunity to bridge this gap. By empowering young women through education, skills development, and access to critical resources, we lay the foundation for vibrant markets, resilient communities, and innovative ecosystems.”Trade
The organisers of the two events held at the Goals House and SDG (Sustainable Development Goals) tent called for a world in which private sector investment in evidence-based, impact-first initiatives in service of African girls and young women is the norm and not the exception.
The World Economic Forum in Davos brings together government, business, and civil society to address key global and regional challenges such as responding to geopolitical shocks, the climate crisis and stimulating growth to improve living standards.
Speakers at the first event held at the Goals House included moderation by Professor Myriam Sidibe, Founder and Chief Mission Officer, Brands on a Mission with speakers including Paul Polman, Business Leader, climate and equalities campaigner; The Honourable Dr. Jumoke Oduwole, Minister of Trade, Investment, and Industry of Nigeria; Nicola Galombik, Executive Director of Yellowwoods; Payal Dalal, Executive VP of Global Programs at the Mastercard Center for Inclusive Growth; and Sophie Hodder, Director and Pillar Lead, Girl Capital Africa at the Children’s Investment Fund Foundation (CIFF).
The second event at the SDG tent included moderation by Professor Myriam Sidibe, Founder and Chief Mission Officer, Brands on a Mission and speakers including Sophie Hodder, Pillar Lead and Director, Girl Capital Africa – Children’s Investment Fund Foundation (CIFF), Ndidi Okonkwo Nwuneli, President/CEO – One Campaign, Hermann Betten, Chief Corporate Affairs & Communications Officer, Flora Food Group and Benoit Renard, Co-founder & CEO – Tiko.
Host background
Brands on a Mission (BoaM) is a B-Corp consultancy dedicated to transforming operational models to accelerate impact in global health and well-being. From FMCG brands to world leaders in public health, policy and development, BoaM delivers tailored solutions to drive sustainable, inclusive impact across sectors and public health issues. With a growing portfolio focused on Sexual and Reproductive Health and Rights (SRHR) in sub-Saharan Africa, BoaM’s flagship initiative, African Voices, is at the forefront of elevating the profile of SRHR and advancing its cause across the continent.
